Though other and more powerful marketing strategies have come up, no one can argue that email marketing is still quite effective. Using shareable links in email marketing, you can guide the recipients toward call to action and improve visibility of your brand. Through personalized and strategically crafted emails, you can also engage your audience and improve your click through rates. However, it takes the right strategy to keep your engagement rates high. Let us explore this further in this blog-

Why Increasing Clicks and Engagement Is Important?

Let us first start with the basics. You might be wondering why increasing engagement and clicks is so important? Well, firstly, it tells us whether our email content is resonating with our audience or not. High engagement naturally means that you were successful in creating some impact on the readers. Low engagement, on the other hand, implies that you failed to elicit an emotional response from the readers. A higher engagement naturally leads to more conversion, which in turn, generates more revenue.

Email click rate lets us know whether the reader clicked on at least one link present in the email. Apart from conversion rate, it is also one of the most important metrics used in email marketing. Getting higher clicks indicates that recipients did find something meaningful and useful in your email. Whatever is your intent of email marketing, i.e., signups, sales, website traffic, getting the higher click rate is the starting point. Though conversion is the end goal of any marketing plan, click rate helps us ensure that we are on the right path.

Thankfully, there are several tips you can utilize to improve clicks on shareable links in email marketing and driving overall higher engagement.

Top Tips to Get High Clicks and Engagement from Your Email

There might be several issues that are making your emails ineffective. These may include technical issues, design problems, dull subject lines, irrelevant content, etc. Let us know a few major steps you can take to improve your clicks and engagement.

Craft Best Subject Lines-

As it is true with any marketing technique, your content should capture the reader’s attention from the word go. One of the first things your recipients notice about your email is your subject line. Crafting a perfect subject line helps you create the best first impression on the readers. This will then motivate them to open your email and see what you have to offer. One of the most common tips you can use is adding a sense of urgency, clarity, and more action verbs in your subject lines. You can also personalize the subject line by including your subject’s name to create maximum impact.

Customize Your Email-

Now, you need to know that personalization is a lot more than including your recipient’s name in every paragraph. Your readers should connect with your email better, eliciting an emotional response in the call-to-action section. Here, you can utilize analytics and utilize demographic details, past interactions, preferences, etc. You can use customer data to create dynamic content for your readers. Including special offers, product recommendations, and relevant giveaways also helps.

Understand Your Audience-

Before you can expect your audience to connect with you, it is important for you to connect with your audience. You need to have a clear understanding of your reader’s needs, desires, and expectations. Now, your audience might be different and it is difficult to cover them under one umbrella. One of the effective ways you can understand your audience is through segmentation. This will allow you to craft specialized email campaigns for each group.

There are several criteria you can use to segment your audience like engagement level, purchase history, demographics, and interest. This will help you ensure that your emails are relevant for each group, driving higher engagement and higher clicks on shareable links in email marketing.

Use Visuals-

For some readers, texts might seem laborious to read and quite frankly, boring. They might choose to skip your email if they see long paragraphs of text. Using high-quality images, videos, and gifs make your emails more visually pleasing and fun to read. Visuals also allow you to convey marketing messages much more quickly. This is quite crucial in email marketing since you get short space to deliver your message.

Use Strong and Clear Call-to-Actions-

Your CTAs are one of the most important sections in your email marketing. Your entire efforts might go in the drain if your CTAs are dull and make readers lose their interest. It is important to make CTAs as clear, compelling, and relevant for readers as possible. There should be urgency in the tone and you can use terms like “Shop Now”, “Get Started”, “Check Out” , etc. Make your shared links clear and visible to the readers using contrasting colors. Moreover, they must be visible across all devices like desktop or mobile phones.

Conclusion

Email marketing is an effective method to generate leads, sales, signups, and traffic. However, due to ineffective strategies, you might get less clicks on shareable links in email marketing. The blog explores the importance of engagement and higher CTRs and explains how you can improve your emails. It explores strategies like better subject lines, using visuals, more effective CTAs, segmenting your audience, personalizing your emails, etc. Using these strategies, you can drive higher engagement and clicks and get better results from your emails.